Case Study: George P. Johnson
Extending The Life of Live Events
George P. Johnson (GPJ), the leader in strategic global experience marketing, needed a robust and proven solution to help its brand marketers more effectively and efficiently use event-oriented content to drive greater audience interest and brand engagement. The company also needed to extend the life of the knowledge transferred during their customers’ live events.
GPJ chose Altus Learning Systems to help deliver even greater options for its customers. Altus offered the advanced features, scalability and proven capacity necessary to reliably support large on-demand audiences. Altus enables the rapid capture, transfer and reuse of presentations, speeches, materials, video and sound through a white-label platform that seamlessly integrates with their existing web properties. The full-text search functionality helps users quickly look through many hours of content to find exactly the information they need whenever they need it.
To streamline every aspect of content strategy and activation, the Altus solution integrates seamlessly within the GPJ Global LINKS offering, a patented technology that increases event management control and simplifies operations. The new platform provides a customized, branded look and feel for each customer.
“With Altus, GPJ is resolving a critical business challenge facing brands today. Altus’ functionality neatly complements and extends our existing Global LINKS™ event management, reporting and marketing platform, creating a ‘total experience’ offering unique in our industry,” states Robert Vallee Jr., Chief Executive Officer of George P. Johnson
Altus captures the valuable knowledge transferred by industry experts that was once lost after their live events. With Altus, GPJ increases client event website and related online property value, allowing for greater content availability, extreme knowledge sharing, unlimited archiving and retrieval capabilities.